Digital Marketing
Skill Programs
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Digital Marketing
“Master the art of building brand presence, driving online growth, and converting audiences into loyal customers through our all-in-one Digital Marketing program.”
Gain a solid foundation in SEO, social media, paid ads, content marketing, and analytics — all while working on real-world campaigns. With practical assignments, expert mentorship, and strategy-driven projects, you’ll learn how to design, execute, and optimize marketing campaigns that make a measurable impact in today’s digital-first world.
Technologies You’ll Learn
Our Approach
At our EdTech-powered learning hub, we follow a creative, data-driven, and hands-on approach to Digital Marketing — ensuring every student learns to combine strategy with execution for real business results.
Market Research & Strategy Building
Understand target audiences, buyer personas, and customer journeys.
Learn to develop complete digital marketing plans aligned with business goals.
Content Creation & Branding
Build engaging social media content and brand storytelling.
Design compelling creatives and copy using tools like Canva and ChatGPT for Marketers.
SEO & Advertising Mastery
Master organic traffic growth through SEO techniques.
Learn paid advertising across Google Ads, Meta Ads, and YouTube Campaigns.
Optimize campaigns using A/B testing and performance metrics.
Analytics & Growth Optimization
Track user behavior with Google Analytics and Search Console.
Interpret data insights to improve ROI and marketing decisions.
Create data reports and dashboards for clients or employers.
Join the Program
Certifications
Professional achievements and credentials
Training Completion Certificate
Issued by GenLearny
Internship Completion Certificate
Issued by GenLearny
Companies Hiring Skilled Digital Marketers
Program Curriculum
What is Digital Marketing and its importance
Traditional vs Digital Marketing
Key channels: SEO, SEM, SMM, Email, and Content Marketing
Understanding marketing funnels (Awareness → Conversion → Retention)
Practical : Create a digital marketing strategy for a sample business
Basics of domains, hosting, and CMS (WordPress overview)
User experience (UX) and interface design basics
Understanding landing pages & conversion optimization
Practical : Create a simple website or blog using WordPress
How search engines work
On-page SEO: keywords, meta tags, headings, URLs
Off-page SEO: backlinks, social sharing
Technical SEO basics (sitemap, robots.txt, speed optimization)
Practical : Optimize a webpage for ranking (use Google Search Console)
Types of content: blogs, videos, infographics, reels
Content strategy and storytelling
Keyword research using Google Keyword Planner
Copywriting fundamentals
Practical : Write a blog post optimized for SEO keywords
Platforms overview: Instagram, Facebook, LinkedIn, Twitter, YouTube
Building brand identity and engagement
Content calendars and scheduling tools (Buffer, Hootsuite)
Practical : Create and schedule posts for a mock brand on Instagram/Facebook
Introduction to paid advertising (PPC)
Types of campaigns: Search, Display, Video
Keyword bidding, ad copywriting, and targeting
Practical : Create a demo Google Ads campaign (using test budgets or simulator)
Building and managing an email list
Designing email campaigns (Mailchimp or ConvertKit)
Email automation and performance metrics (CTR, open rate)
Practical : Design and send a mock email campaign
Google Analytics setup and dashboard overview
Tracking conversions and user behavior
Using Google Tag Manager
Data-driven decision-making
Practical : Analyze a sample website’s traffic report
Understanding affiliate marketing systems
How influencers impact digital campaigns
Managing collaborations and ROI tracking
Practical : Create a plan for an influencer campaign for a product
Planning and executing a full digital marketing campaign
Building a professional portfolio and resume
Freelancing and certification opportunities (Google, HubSpot, Meta)
Final Project : Students create a real-world marketing strategy and pitch it
Affordable and Student-Friendly Pricing
Gen-Edge
₹5,000
- Recorded Lectures
- Real Time Projects
- Live Sessions
- One On One Doubt Clearing Sessions
- Certifications
- Mentor Support
- Placement Guidance
- Interview Assistance
- LinkedIn Optimization
Gen-Pro
₹9,000
- Recorded Lectures
- Real Time Projects
- Live Sessions
- One On One Doubt Clearing Sessions
- Certifications
- Mentor Support
- Placement Guidance
- Interview Assistance
- LinkedIn Optimization
# FAQs
Answers to Your Most Common Questions
We provide internship programs across CSE/IT, Management, ECE/EEE, Mechanical Engineering, and Digital Marketing, focusing on real-world projects and skill development.
Yes! Our internship programs are designed to accommodate beginners while also challenging advanced learners with hands-on tasks.
Yes, all our internship programs are designed in collaboration with industry requirements to provide practical, real-world experience.
Students, fresh graduates, and anyone looking to gain hands-on industry experience can apply, regardless of their prior knowledge.
You gain practical experience, work on real-time projects, build a strong portfolio, and improve employability in your chosen field.
Yes. Every participant is guided by industry professionals to ensure a meaningful learning experience.
